(Photo: Courtesy of The Corcoran Group)

Apparently not everyone immediately touches the “off” button on that little backseat screen. Actress Heather Tom, an Emmy nominee for The Bold and the Beautiful and a regular guest-starring presence on shows like Law & Order: SVU, recently bought a Hell’s Kitchen co-op that she spotted on Taxi TV. Corcoran’s Jeanie Danis says Tom called her directly from the cab upon seeing the ad for a good-looking prewar one-bedroom priced under $450,000. “She was a little bit unsure about whether [it] was for real,” says Danis. “We met a few hours later, and she loved it.” Danis says the medium has worked wonders for her business; multiple callers have phoned her on their way to the airport. Some just give feedback. “I had someone call me at 3 a.m. who called it brilliant marketing,” she says. “He sounded like he’d had a few drinks.”

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• Archive: “Real Estate”
• Articles by S.Jhoanna Robledo
• Table of Contents: Aug 18, 2008 issue of New York | Subscribe!